Social Mission
To create a sustainable business enabling livelihoods for a group of women in Uganda
To work in a collaborative way ensuring every AfriBeads member has input in running the business and decision-making
To focus on transparency and ethics in all aspects of the business
To work towards sustainable incomes for each artisan in the AfriBeads group
To give the opportunity for the artisan members to support their families, send their children to school, access healthcare, and save for the future
To create a longstanding impact in the artisans’ community
To provide a safe, caring and supportive environment for all the members of the group
To follow fair trade principles to ensure an equitable partnership exists between the artisans and the customers in overseas countries, focusing on fair pay, good working conditions, equal rights and opportunities, and transparency.
To create and sell unique handcrafted products of the highest quality
To develop and design new ranges and styles informed by contemporary design and marketability
To provide training as required to improve skills and produce new product ranges
To respect the environment through the use of natural or recycled materials and hand-made methods
To preserve artisan heritage and traditional craftsmanship